CEO Thought Leadership

Hired by  Highwire PR  to develop bylined article for AppDirect CEO. Article was published in several publications including All Things D and Forbes.


There is a war in the valley, a war for talent. Companies are willing to do battle offering dollars and perks to attract top talent. Social networking company, Meebo has gone as far as offering $10,000 bonuses to any employees whose referrals lead to hiring JavaScript engineers. Talent poaching is happening at all levels from tech giants like Facebook and Apple to small start-ups. Even behemoth Google has begun offering a 10 percent overall salary increase in an effort to retain its employees. The battle makes sense considering that attracting top talent can change the trajectory of a company’s path and strengthen its future. But is the industry armed with the right weapons? There is little doubt that recruiting and retaining top performers in the tech industry is more challenging than ever. While there is a competitive hunt for talent, hiring candidates simply based on prestigious education or big name experience, will ultimately fail. Employers must look beyond talent to cultural fit. But in many organizations culture is neither meticulously developed nor defined in the recruiting process. Read more

About Karen Swim

Karen Swim is the Founder and CEO of Words For Hire, a strategic public relations agency that helps companies identify, connect with and engage their target audience.