Branding, Social Media, Communications
As the Director of Communications for Impact Church, I develop and execute our internal and external communications strategies. We are a busy church so there is always a lot going on! Listed below are a few of the projects I have had the pleasure to work on. Reboot Conference – This annual conference is one […]
Media Relations: American Society of Addiction Medicine (ASAM)
We provided media relations support to ASAM around the release of a new National Practice Guideline for the Use of Medications in the Treatment of Addition Involving Opioid Use. The date of the press conference coincided with the Pope’s visit to Washington shutting down access around the city. The press conference featured ASAM leadership, federal […]
Press Release: Political Survey
Hired by PR agency to create themes and draft release for a client’s political survey. This was more complex than a traditional release as it required reviewing a wealth of data to create a story worth telling. New Political Survey Reveals Views of Small Businesses SMBs Divided on Candidates and Issues; 81% Feel Politicians Don’t […]
Social Media To Raise Awareness
There are some projects that really hit you in the heart and this was one. We were working with Anapol, Schwartz, et al on social media and were tapped by one of the partners to assist with a new initiative. Joel Feldman had lost a daughter to distracted driving. He and his wife channeled grief […]
Media Relations: Nonprofit Fundraising Event
We worked with Shonali Burke Consulting to provide media relations support to Give Local America, a national day of giving. Our team was brought in one month prior to the event. Our goal was to secure four media placements and drive awareness to increase donations. We secured eight media placements and 438 media mentions, with […]
CEO Thought Leadership
Hired by Highwire PR to develop bylined article for AppDirect CEO. Article was published in several publications including All Things D and Forbes. Excerpt: There is a war in the valley, a war for talent. Companies are willing to do battle offering dollars and perks to attract top talent. Social networking company, Meebo has gone […]
Bylined Article: Website Magazine
Hired by PR agency to write a bylined article for the VIP of Marketing. The proliferation of digital media has made it easier for companies of every size to sell and market effectively. In fact, The Public Relations Society of America (PRSA) shared data from private equity firm Veronhis Suhler Stevenson that shows total […]
Social Media Journalist
Our team was hired by a marketing agency to support this professional trade association at their annual conference. We developed newsletter content to promote the conference, as well as pre and post-conference social media content for Twitter, Facebook, and LinkedIn. Karen Swim was onsite at the conference, as a social media journalist. She posted real […]
Website Rebrand and Marketing
We initially worked with this client on a new website and marketing communications. A few years later, we were hired to function as an outsourced marketing department. A few years later, we were once again brought in to help them do a brand refresh. For this project, our team handled the brand messaging, updated logo […]